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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts Read More

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Tuesday, April 22, 2014

How to start an internet venture?

internet marketing
Dear readers’ this article is especially for the individuals, who wish to start their own internet venture. Right now you should know the basic strategy of internet venture. With more and more newbie having access to computers and internet, there are increasing opportunities to start an internet venture. While the cost of starting have come down. It is important to keep some of the basics in the mind before plunging in to internet entrepreneurship.
For better understanding of entrepreneurship read this article.
What an idea……….ENTREPRENEURSHIP!
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· Who is my customer?
There are 10+ crore newbie’s in India who have access to internet, but not all of them are your customers, it becomes important to identify, classify and focus on your customer and accordingly model your business around it. The design of your website, language (English, Hindi, Urdu etc), usability your business. Customers can be individuals or even other businesses (e.g. Indiamart). Try to visualize how your customer will use your website and what problem will it solve for them.
· What is the revenue model?

Most common assumption in starting a website business is that you will start earning advertising money as soon as your website is up. However, attracting advertisers requires you to attract customers first – and that is what you should work from starting itself. Revenue model can include product sales ( for example Flipkart), led generation (lxigo), merchandising ( Myntra), listing fees (JustDial) etc. you may also decide to have the website as a showcase of your products or services, and not sell things online (corporate websites) or use it to build a brand to conduct events etc. offline.
· Create it!
It takes 500-1000 Rs approximately to buy the website name and another 500-1000 Rs approximately to buy a hosting space for your website. Advance packages may vary and you can also use cloud computing to keep your capital costs low in the beginning. Depending on the complexity of business, number of users, transactions per users etc. you can decide upon the technology to users, transactions per users etc. You can decide upon the technology to use (ranging from .net, java, PHP, mySQL etc.). Basic pages can be created even for free with 2-3 days of practice on Wordpress and advance development can be done by team members or outsourced to developers. If there is product sale through the website, then you also need to look at other aspect of business including product procurement pricing, quality, delivery, payment gateway integration and customer service desk etc.
· Sell it!
Sales is like a bicycle, you have to keep pedaling otherwise you fall down! Once the first usable version of your website is up (also known as beta version), you can start sharing with potential customers and increasing your site visits. Techniques like search engine optimization (SIO), so your business can be found on Google. Link-building, directory submissions etc. can also give you insight on what is working and what is not working. Social media like Facebook, twitter etc can also be used for spreading the word. But remember, there is no advertising as powerful as a satisfied customer who will refer you-so build brand ambassadors out of your customers. for better understanding please these article also
New Age Internet Marketing
Why is entrepreneurship growing now?

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Thanx for your valuable openion.